Cinema Shoppers World
Opened October 4, 1951, the Framingham Cinema in Shoppers World was considered the very first theatre in a shopping center on the east coast. It would’ve been the first one, except that a theatre in Washington State opened a few months before it.
Here’s the cover of Boxoffice Magazine from 1952.
The entrance to the theatre was on the side facing the shopping center, across from Brockelman’s Market and the Carousel Lounge. Here’s a view looking at the candy stand and boxoffice. When they added Cinema II in 1964, this area was renovated with vending machines behind white formica doors, and an outside smoking area. 
Here is a view of the auditorium with balcony. There were 1432 seats here, often sold out on the weekends.
In 1963, the original maroon backed seats with velvet covered cushions were removed and replaced with white backed, red vinyl seats. I guess they thought bright seatbacks were more modern looking. This auditorium was split in half in the mid 1970’s, with a wall running down the middle. In case you’re wondering where they popped corn, looking at the picture, at the back right of the balcony, next to the exit door, was another door that led to the “popcorn room”. Sorry, but I don’t have a picture of it.
